Jon Alper's probably insufficiently humble opinion

One of the most common forms of comment spam I get are robot generated trackbacks. The two most common, and we’re talking hundreds of them, are trackbacks intended to benefit SEO ‘consultants’ and sell Yankee Candle Company candles.

I’d like to suggest that when your product is tackily packaged comprised of more air than substance, and exudes a potent odor that befouls the atmosphere even for  adjacent businesses, no amount of  fleetingly improved Google rank can help.

Oh, and I don’t much like being in the malodorous wing of a Mall near a Yankee Candle Company shop either.